Working in the field of music can be really difficult, you have to become your own independent business. One of the hardest things about running your own business like this, is finding work and getting offers to do work. The nice thing about it though is once you start getting a few gigs your business will start to snowball and you will receive more and more work. But if you really want to be a successful musical entrepreneur then you need to get online and get your art shared with as many people as you can.
Facebook: This may seem obvious to some people but Facebook is my favorite resource for myself as an artist. I use it right now for my A Capella band Mainstreet. We use it when we want to audition new members, to market big performances, and to keep everyone in the loop on what we are doing. Every year we send out invitations to all of our friends to build up followers and in about two years we managed to get 1700 likes so far. Now that doesn’t sound like as much as famous bands get but if you think about the community you are in that is a lot. We get a few invitations through Facebook for paid gigs every year! So push you group with your friends, push your social media at your performances, go to open mic nights and pass out cards with your info on it. It is that easy!
Soundcloud: This is a great place to post your music, and also find other artists you like. It’s easy and fun to look around. Something you will want to do with this to build followers is find people you want to follow that fit your genre. The more things you follow the easier it is for others to find you. It also makes it easy for you to post your music on other media outlets.
WordPress: Start a blog! You can do one like mine, or post updates or journal entries on what is going on in your life. It is really important to have a website to be able to direct people to if they want more information. It can also be a great place to sell your music as well. Mainstreet has a website as well and we have videos of some of our performances, updates on our current members, and there is a spot where people can request us for gigs there as well. WordPress is great because it’s free and easy to use. There are other blog/website websites though, so find the one that works best for you.
Youtube: This is a great place to post content for people to watch you sing. It’s always more fun to see the artist that is performing than just hear them like on Soundcloud. It is also a great way to share any news about yourself, upcoming gigs and to collaborate. It is good to work with other artists, especially ones who also have Youtube channels so that you can pool your viewers and get more and more popular. If you do manage to get popular you can even make money directly from Youtube, though I wouldn’t put all my eggs in that basket.
Instagram, Snapchat and Twitter: These three all have their own great functions and it is helpful for any artist to have as many social media accounts as you can. The more platforms you post on the easier it is for people to find you. The more views, retweets, comments, and likes you get the more visible you are to the world. The more visibility you have, the more gigs, and opportunities will present themselves. And your posts can be repeated between each social media. Any of your Facebook posts can be tweeted. Do a short video for Instagram and also do the same one for Snapchat. That way you don’t get too overwhelmed by all of the things you have to post.
It is important to note that exposing yourself on the internet means that occasionally you will get some haters. Just ignore them or take them as constructive criticism if it is possible. But there are plenty of options to get yourself out there and market yourself as an artist so that you too can be a successful musician.